THE MANIFESTO FILM   00:00:00:00
NOW HASH.AI   ·   Cinematic AI Studio   ·   Rome
The image exists before the camera rolls.   We build the visual language of a story before a single frame is shot. Not as a technical service. As authorship.
Title Sequences  ·  Cinematic Previsualization  ·  Branded Storytelling  ·  Visual Direction
Moving
Images
Title sequences
Cinematic AI films
Branded storytelling
Il Mostro
Title Sequence · Proposal
Il Mostro
Concept · Director's Cut · 2025
Born to the Land
Spec Brand Film
Born to the Land
Land Rover Discovery · AI Film · 2026
The Manifesto Film
NOW HASH.AI · Manifesto Film
The Manifesto Film
Cinematic AI · NOW HASH.AI · 2026
Rise
Spec Brand Short
Rise
AI Cinematic Short · 9:16 · 2026

Before Production

We help filmmakers, studios and brands
explore and validate creative decisions before production begins.

SEE
See possibilities before production begins.
DEVELOP
Explore directions. Compare alternatives. Test assumptions and validate creative decisions before committing production resources.
CREATE
Move the validated direction into production.
View Case Studies →
Originate

Creating original concepts, worlds and cinematic directions from scratch.

Develop

Testing, refining and validating creative decisions before production begins. Exploring alternatives, comparing directions and reducing uncertainty before resources are committed.

Case Study 01 · The Campaign Before The Campaign
How we originate ideas
Born to the Land Urban World Born to the Land Return to Land

An original cinematic concept developed independently to explore a possible future direction for the Land Rover brand.

"The future is not urban. The future is a return to the land."

Case Study 02 · The Scene Before The Shoot
How we develop existing ideas

A script excerpt. Three visual directions. One decision. This is what creative development looks like before a single frame is shot.

Script

"Beyond the ridge, the forest turned into glass."

The Question

Is the planet inhabited?
Or is the planet itself alive?

Three directions explored
Exploration A · Sacred World
A · Sacred World
Exploration B · Living World
B · Living World
Exploration C · Alien Civilization
C · Alien Civilization
The Decision

Direction B was selected. Not because it looked better. Because it introduced a stronger narrative question: is the planet simply inhabited, or is the planet itself alive? That question changes everything — production design, camera language, atmosphere, VFX requirements, casting, sound. A creative decision made before production begins that defines what kind of film this will be.

World exploration
Scene prototype
Why it matters

The value is not the image.
The value is the decision the image allows us to make.

The value is not the tool.
The value is knowing what to look for, what to discard,
what to develop, and what to make real.

NOWHASH.AI is an AI-assisted creative development extension of HASH Studio, built on more than two decades of cinematic work across title design, trailers, artwork, editing, motion and visual storytelling.

Selected Works
A career
in frames.
25 years of cinematic craft.
From analog to digital.
From digital to intelligence.
The tools change.
The vision does not.
The Author
There is a person
behind every image.

Before the tool.
Before the prompt.
Before the render.

A director's eye.
Francesca Scrocchia Bruzzesi
Creative Director, Editor and Visual Storyteller.

Founder of HASH Studio, now evolved into NOW HASH.AI.

More than twenty-five years developing title sequences, visual worlds, pitch films, opening titles and cinematic concepts for film, television and premium content.

For over a decade, she collaborated closely with director Stefano Sollima helping translate ideas into visual worlds, building the aesthetic language of productions such as ZeroZeroZero, Soldado and Without Remorse.

The opening title sequence for ZeroZeroZero was screened at Venice 2019 and submitted for Emmy Awards consideration the same year.

Credits include Il Mostro (Netflix), Suburra, Django (Sky/Canal+), Devils (Sky Atlantic), Adagio and more than a decade of title design for Italian and international premium production.
“Her contributions were central to Soldado, Without Remorse and ZeroZeroZero. The work is lightyears ahead in vision, in execution, in emotional intelligence.”
Stefano Sollima, Director  ·  Soldado  ·  ZeroZeroZero  ·  Without Remorse
The Philosophy
AI is not the author.
Direction is.
 
Technology follows.
Vision leads.
 
Every project begins with a human
creative decision.
The tools arrive after.
We do not use AI to generate content.
We use AI the way a director uses a camera,
as an instrument in service of a story
that already exists in the mind.
The Studio
Not an agency.
A laboratory.
NOW HASH.AI is the evolution of HASH Studio, a creative practice founded in Rome in 2013.

Before that, over a decade of cinematic work: post-production, editing, visual direction, rooted in a formation as an architect in London (2003).

HASH Studio developed opening title sequences, visual direction and cinematic pitch work for productions on Netflix, Sky Atlantic, Amazon Prime Video and Canal+.

NOW HASH.AI continues this work with one addition:
AI as a directorial instrument.
Not a shortcut. Not a generator.
A new way to build the image before the shoot.
What we build
Opening title sequences
Cinematic previsualization
Visual pitch and moodboard direction
Spec brand films
Cinematic short films
Visual identity for film and television
Creative direction for streaming platforms
Current Chapter
Not a portfolio.
A work in progress.
Current explorations.
Selected works.
Ongoing projects
shaping NOW HASH.
SHIFT
2025
AI Short Film · 2025
Finalist AI London Film Festival 2026
Finalist · AI London Film Festival 2026
Selected by five international festivals
The project that started
the NOW HASH.AI journey.
An AI-assisted short film exploring transformation, resilience and cinematic storytelling through a hybrid visual workflow.

Not a proof of concept.
Not a technology demonstration.

A film.

Built frame by frame with the same intention that drives every project at NOW HASH. A human creative decision at the center of every image.
Festivals
Reply AI Film Festival · Venice
AI London Film Festival · Finalist
AI Artist · Beijing
AI for Good · UN Geneva
Dasein AI
Contact
Begin a
Conversation
Film · Television · Branded Content · AI Direction
Rome · Italy · 2026
hashstudio.it