NOW HASH.AI, Creative Development Studio by Francesca Scrocchia Bruzzesi · The Film Before The Film

THE MANIFESTO FILM   00:00:00:00
NOW HASH.AI, an extension of HASH Studio
The image exists before the camera rolls.   We build the visual language of a story before a single frame is shot. Not as a technical service. As authorship.
Title Sequences  ·  Cinematic Previsualization  ·  Branded Storytelling  ·  Visual Direction
For productions, directors and brands, from the first idea to a validated creative direction.
Selected
Works
Title sequences
Cinematic AI films
Branded storytelling
Catenaria
Auteur Short · Proof of Concept
Catenaria
Rome 1943 · Feature in Development · 2026
Selected · Venice AI Film Awards · Finalist · AI London Film Festival 2026
Il Mostro
Title Sequence · Proposal
Il Mostro
Concept · Director's Cut · 2025
Born to the Land
Spec Brand Film
Born to the Land
Land Rover Discovery · AI Film · 2026
The Manifesto Film
NOW HASH.AI · Manifesto Film
The Manifesto Film
Cinematic AI · NOW HASH.AI · 2026
Rise
Spec Brand Short
Rise
AI Cinematic Short · 9:16 · 2026
Blood Orange
Spec Commercial · 30"
Blood Orange
VERO Blood Orange · Another Big Ad Contest · 2026
The Commercial Before the Commercial

An original advertising concept developed, tested and visualized before production, allowing creative decisions to be validated while change is still simple.

Every project is born twice. The first time, when ideas are explored, possibilities are compared and one creative direction begins to emerge. The second time, when those decisions become production. Before production, we make the decision space visible.

Before Production

We help filmmakers, studios and brands
explore and validate creative decisions before production begins.

Whether you are starting from a blank page or developing an existing vision, we help brands, productions and directors make better creative decisions.

View Case Studies →
Originate

Original concepts, campaigns, narrative worlds and visual languages, from a blank page.

Develop

Exploring alternatives, validating creative directions and building coherent visual systems.

Create

When the project requires it, the validated direction continues into production, post-production and delivery.

Why it matters

The value is not the image.
The value is the decision the image allows us to make.

If you're exploring a new project, let's start before production begins →

The value is not the tool.
The value is knowing what to look for, what to discard,
what to develop, and what to make real.

NOWHASH.AI is an AI-assisted creative development extension of HASH Studio, built on more than two decades of cinematic work across title design, trailers, artwork, editing, motion and visual storytelling.

Credits
A career
in frames.
25 years of cinematic craft.
From analog to digital.
From digital to intelligence.
The tools change.
The vision does not.
The Showcase

Title sequences, films and selected work, in one reel.

Open on Vimeo →
The Author
There is a person
behind every image.

Before the tool.
Before the prompt.
Before the render.

A director's eye.
Francesca Scrocchia Bruzzesi
Creative Director, Editor and Visual Storyteller.

Founder of HASH Studio, now evolved into NOW HASH.AI.

More than twenty-five years developing title sequences, visual worlds, pitch films, opening titles and cinematic concepts for film, television and premium content.

For over a decade, she collaborated closely with director Stefano Sollima helping translate ideas into visual worlds, building the aesthetic language of productions such as ZeroZeroZero, Soldado and Without Remorse.

The opening title sequence for ZeroZeroZero was screened at Venice 2019 and submitted for Emmy Awards consideration the same year.

Credits include Il Mostro (Netflix), Suburra, Django (Sky/Canal+), Devils (Sky Atlantic), Adagio and more than a decade of title design for Italian and international premium production.
“Her contributions were central to Soldado, Without Remorse and ZeroZeroZero. The work is lightyears ahead in vision, in execution, in emotional intelligence.”
Stefano Sollima, Director  ·  Soldado  ·  ZeroZeroZero  ·  Without Remorse
The Philosophy
AI is not the author.
Direction is.
 
Technology follows.
Vision leads.
 
Every project begins with a human
creative decision.
The tools arrive after.
We do not use AI to generate content.
We use AI the way a director uses a camera,
as an instrument in service of a story
that already exists in the mind.
The Creative Development Director
Originates or shapes the creative vision of a project.
Explores possibilities. Generates alternatives.
Develops and validates creative directions.
Transforms intuitions into coherent visual systems.
Preserves creative continuity from the first idea to its realization.
The Studio
Not an agency.
A laboratory.
NOW HASH.AI is the evolution of HASH Studio, a creative practice founded in Rome in 2013.

Before that, over a decade of cinematic work: post-production, editing, visual direction, rooted in a formation as an architect in London (2003).

HASH Studio developed opening title sequences, visual direction and cinematic pitch work for productions on Netflix, Sky Atlantic, Amazon Prime Video and Canal+.

NOW HASH.AI continues this work with one addition:
AI as a directorial instrument.
Not a shortcut. Not a generator.
A new way to build the image before the shoot.
How we work
Some ideas stop at the right decision.
Others continue into production.

When they do, they can be developed further through NOWHASH's established production practice.
Current Chapter
Not a portfolio.
A work in progress.
Current explorations.
Selected works.
Ongoing projects
shaping NOW HASH.
SHIFT
2025
AI Short Film · 2025
Finalist AI London Film Festival 2026
Finalist · AI London Film Festival 2026
Selected by five international festivals
The project that started
the NOW HASH.AI journey.
An AI-assisted short film exploring transformation, resilience and cinematic storytelling through a hybrid visual workflow.

Not a proof of concept.
Not a technology demonstration.

A film.

Built frame by frame with the same intention that drives every project at NOW HASH. A human creative decision at the center of every image.
Festivals
Reply AI Film Festival · Venice
AI London Film Festival · Finalist
AI Artist · Beijing
AI for Good · UN Geneva
The Dasein AI Film Festival 2027
Contact
Begin a
Conversation
Film · Television · Branded Content · AI Direction
Rome · Italy · 2026
 hashstudio.it